nightMair Media Mgmt

nightMair Media Management is a boutique Media Mgmt firm that believes that the Client comes first, that personalized attention is a must, and that attention to detail is normal operating procedure.

We believe using Social Media to market yourself or your product should not be scary, and can be done by any of our clients with the time and desire to learn. If you have the desire to learn, we can give you top notch clear instruction, and if you don’t have the time, we can manage your Social sites for you, temporarily or long term.

Check out our Services, peruse a few of our blog entries, and contact us to get started. We offer a free consultation via email or Skype. Let us put you in the spotlight.

Why do some bands, even seemingly smaller bands, have an active fan base, and other bands, even larger bands, don’t? What’s the attraction?

(We’re bypassing the obvious reasons of good tunes and stage presence, to specifically look at social media).

So what attracts fans to a band? Simple. Being there!

Have you unfollowed anyone on Twitter? Us too. Why? The most common reason people unfollow is too many tweets from one person that floods their  Twitter timeline. Then too, an abandoned Twitter account is a good reason to unfollow, and our personal favorite – sending every post to Twitter FROM Facebook which basically means the person ‘tweeting’ isn’t even on Twitter… and  then of course, 3rd party apps that allow scheduled tweets (often repeating the same 4-6 tweets over a 24 hr span) and the “auto DM thanks for following” with a link to their website.

Another reason for being unfollowed is breaking the cardinal rule- too many PR tweets and not enough personal tweets and NEVER actually replying to fans’ tweets.

The same goes (for the most part) as to why Pages are ‘unliked’ on Facebook.

So, let’s go back to the original question: why do some smaller bands have a more active following than some larger bands? Engagement. Personality. Making fans feel listened to and special. A sense of belonging, of community. Inclusion.

Learn how to do these things and make them as natural as breathing, and your fans will not only feel appreciated, but will respond and spread word about you to their friends. Be genuine. Work at it. See where it takes you.

The other day we participated in a Twitter chat attended by some of the top social media marketers. The subject of Pinterest came up and there was some heated discussion regarding the use of this ‘new’ site for marketing to the masses. The general consensus was that if you were serious about marketing for your clients (or yourself) you HAD to head over, sign up, and start pinning things for others to find, share, and spread around.

What’s interesting to us though, is the few (including us) who voiced a contrary opinion… and one friend, John Bolyard, coined the phrase Shiny App Syndrome which hit the nail right on the head. Pinterest not withstanding, it seems that whenever any Shiny App appears on the horizon, there is a flurry of social media marketers, and bands/musicians who go racing over to check it out, and see how they can use it (abuse it?) for marketing purposes.

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Rock and Roll is all about egos, grandstanding, larger than life personalities – right? On stage yes! (and sometimes off stage too)… however. Don’t let your ego, your grandstanding, be a detriment to your band. Know your place.

Now… let’s clarify this, okay?  Shoot for the moon yes! Set large lofty goals, have a good large healthy sense of self confidence, and believe in yourself even if nobody else does! You need to, to succeed. But, having an overinflated sense of self importance will keep you from accomplishing those goals. A healthy ego is good, an unhealthy ego – not so good.

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